By niche
I started writing these guides because I kept seeing the same generic advice applied to wildly different industries. A tactic that works for a local plumber will fail for a B2B SaaS company, and what works in ecommerce can get you penalized in healthcare. So I sat down and wrote a guide for each niche I've actually worked in — 18 so far, each based on real campaigns, not theory.
This cluster is about context over dogma. I don't pretend there's a one-size-fits-all approach. Instead, I walk through the specific linkable assets, prospect types, outreach angles, and risk factors that matter in each vertical. Whether you're in a high-competition space like finance or a local service business, you'll find something actionable here.
At a glance
- Guides in this cluster
- 18
- Industries covered
- SaaS, ecommerce, local, healthcare, law, real estate, and more
- Common tactics per niche
- Guest posts, resource pages, local citations, digital PR
- Risk level
- Varies – from low-risk local to high-risk gambling
- Typical outreach approach
- Personalized, industry-specific angles
In this topic
How I use these guides
I treat each guide as a living document — I update them when I run a new campaign or spot a shift in the industry. When I start work in a new vertical, I first re-read my own guide to refresh the specifics. For example, SaaS Link Building requires a very different outreach cadence than Ecommerce Link Building. For local businesses, I lean on Local Link Building heavily. Healthcare and law have strict compliance issues, so Link Building For Healthcare and Law Firm Link Building are essential reads. And for property-focused clients, Real Estate Link Building covers the unique asset types like neighborhood guides and agent directories.
Start with these three
If you're new to niche-specific link building, I recommend starting with these three:
- SaaS Link Building — the most common request I get, and it teaches you how to build relationships with tech blogs, comparison sites, and integration partners.
- Local Link Building — foundational for anyone working with brick-and-mortar businesses. Covers citations, local sponsorships, and community outreach.
- Ecommerce Link Building — product pages, gift guides, and blogger outreach. High volume potential if done right.
Read these in order, and you'll have a solid framework for any other vertical.
What I skip or push back on
I skip any guide that claims a single tactic works for all industries — that's a red flag. I also push back on the obsession with Domain Rating (DR) without considering relevance. A link from a niche blog with 200 monthly visitors can outperform a DR 80 directory link. For high-risk niches like Casino Gambling Link Building, I approach with extra caution because the penalty risks are real. And I avoid recommending paid links or PBNs in any guide — that's not sustainable. Finally, I don't write guides for industries I haven't personally worked in, because I can't give honest advice without hands-on experience.
Related clusters
These niche guides work best when combined with my other hubs. Methods I use covers the core link building techniques that apply across verticals. Outreach & PR dives into the email templates and relationship-building tactics that make or break a campaign. And How I judge links explains my criteria for evaluating link quality — essential reading before you start building.
Frequently asked questions
Which niche guide should I read first?
Start with the one that matches your current client or project. If you're unsure, read the SaaS guide first — it covers the most common scenarios and teaches transferable skills like competitor backlink analysis and content gap targeting.
Do you cover all industries?
No, I only write guides for industries I've personally worked in. That's 18 so far. I'd rather be honest about my experience than pretend to know a niche I haven't touched. If you need a guide for an industry I haven't covered, check the methods hub for general principles that can be adapted.
How often do you update these guides?
I review each guide at least once a year, or whenever I run a new campaign that changes my perspective. Google's algorithm updates and industry shifts (like new regulations in healthcare or finance) also trigger updates.
Can I use tactics from one niche in another?
Sometimes, but always with caution. For example, guest posting works in SaaS and ecommerce, but in healthcare you need to watch for compliance issues. Local citation tactics don't transfer to enterprise B2B. I call out these cross-niche pitfalls in each guide.